Article by Imelda Latigo – FIFA Licensed Football Agent
At Sprint Management Global, representing football players and coaches may sit within the same ecosystem, but the approach to each is fundamentally different.
As a FIFA Licensed Football Agent, my role as a player agent focuses on managing talent and maximising market value. A player’s career is shorter and more volatile, shaped by form, fitness, age and transfer market dynamics. Representation is therefore highly transactional and market-driven, centred around transfers, loans, image rights and long-term career planning beyond playing days.
In contrast, acting as a coach agent is far more strategic and relationship based.
Coaches operate on longer timelines but face extreme job insecurity. My work centres on leadership profiles, philosophy, board alignment and reputation management, while negotiating contract length, autonomy, performance-based bonuses, and strong exit protection in case of dismissal.
The networks also differ. Player representation typically involves scouts, recruiters, sporting directors and agents, whereas coach representation requires close engagement with club owners, CEOs, boards, sporting directors and media stakeholders.
Timing and risk vary too. Player opportunities are largely predictable around transfer windows, offering earlier and steadier commissions. Coach representation is often crisis-led – driven by sackings or emergency appointments – with longer dry spells and higher financial risk, particularly for newcomers.Ultimately, while both roles sit under the same licence and industry, player agents act primarily as dealmakers, while coach agents operate as dealmakers, strategists and crisis managers. Each demands distinct skills, relationships and negotiation strategies to succeed.
Next Steps…
If you are a professional football coach and looking to move your career forward we would be delighted to hear from you.
Complete our online form: Coach ID Form
Or alternatively Call Sprint Management Global on +44 (0)20 8152 7665 for an informal conversation.
