#Football First
Sprint Management Global
Our Global Football Department boasts over 25 years of invaluable experience in football representation.
With an extensive network within both the men’s and women’s game, as well as a worldwide group of connected agents, we have established a strong and far-reaching influence in the industry.
Elite Representation
Global Football Management
Sprint Management Global (SMG) represents and promotes football (soccer) players in professional leagues acround the globe.
With an extensive network in the football industry and a team of qualified agents worldwide, we prioritise assisting players in excelling on the pitch and maximising their opportunities. Our focus is on ensuring that players perform at their best and make the most of every chance that comes their way.
Client Services
Football Agent Services
SMG is an athlete representation and sports promotions consultancy providing bespoke solutions to athletes, teams, and brands.
We work with athletes who have an obsession with winning and a desire to reach the summit of their sport.
We work with professional teams that strive to achieve results both on and off the pitch, field, track, and course.
We work with brands that are inspiring to engage with athletes, teams and their loyal fan base.
SMG Football allows athletes, teams, and brand to maximise their opportunities, develop their personal brand and create exciting plans for the future.
We essentially help our clients join up the dots.

Contract Negotiation
SMG Football specialise in negotiating employment and endorsement contracts all over the world.
We have the professionalism, market knowledge, expertise, and finesse to get the right deal for you.

Global Club Sourcing
SMG has developed a global network of strategic partners and sports-based contacts.
This is designed to help our clients find the right country, league, and club that fits their career strategy.

Personal Brand
Developing a personal brand and media profile has become an important component of today’s modern football player.
We help develop a player’s digital presence and source fresh media and PR opportunities.

Career Pathway
SMG develop a career strategy focused on the short / medium and long term for all of our clients.
Making the transition to a new career can be challenging. We help clients prepare for the future and discover exciting opportunities.
On the Pitch
Client Latest
Bryanna Caldwell joins SMG Football
SMG Football is proud to welcome Canadian defender Bryanna Caldwell to our roster of talented athletes. Hailing from Tottenham, Ontario, Bryanna has made a name for herself as a standout player for the McMaster University Marauders women's soccer team. Since joining...
Welcoming new client Ryan Giovannini
Sprint Management Global is pleased to announce the signing of talented winger Ryan Giovannini. Ryan, who has joined York United FC Academy for the 2025 League1 Ontario season, is an exciting addition to our roster of elite footballers. Ryan has developed his game...
Kalli Cowles signs for Brisbane City FC
Sprint Management Global Announces Kalli Cowles' Signing with Brisbane City FC Sprint Management Global is proud to announce that Canadian defender Kalli Cowles has secured a professional contract with Brisbane City FC for the 2025 season in the NPLW Queensland,...
FOOTBALL INDUSTRY
SMG INSIGHT
The English Football Pyramid
The English Football Pyramid system can be confusing at first! With terms like Levels, Steps,...
Footballs Cultural Misfits – Why some footballers fail!
Just because a club is looking for a centre-back or striker doesn’t automatically mean you’re the right fit. This is a common mistake players, agents, and even scouts overlook.
The right role is more than just filling a gap. The style of play, tactical demands, and team dynamics all impact whether a player can succeed. For example, a club may need a centre-back who thrives in a high defensive line, but that might not align with your strengths. Similarly, a striker may be needed, but the team’s system may not match your style of play.
A cultural mismatch can lead to frustration, missed opportunities, and failure. Players must ensure the club and role are a natural fit for their skills, strengths, and career goals.
A Guide to Football Player Promotion for Free Agents
“Maximise your chances as a free agent in professional football with these key tips. #FootballResume #FreeAgentGuide”